Swiss programmatic performance reach over MediaMath DSP
Founded in 2007
MediaMath was initially a bid manager through which agency holding companies and media buyers could access advertising exchanges to purchase leftover ad space available on online publications’ web sites. Their platform, TerminalOne, included a user interface and data management layer that combined third-party data with information provided by the buyer. Algorithms and bid optimization processes were used to refine purchasing decisions for the buyer, through the industry’s first demand-side media trading platform. In 2011 the firm released Private MarketPlaces, which allowed the use of TerminalOne across all inventory sources in the advertising exchange market.
Citing the company’s website: “MediaMath works with the world’s leading agencies and holding companies with one goal in mind: bringing the right solution to your client. Our agency partners are leading experts and innovators in digital marketing. MediaMath connects best-in-class technology with deep programmatic, customer and vertical specialization. We work with agencies in a few different ways to allow their brand clients to use our technology through their partners or use it directly. We are outcomes-driven, solutions-driven, and customer-driven, working with the best partners available.”
Sources: mediamath.com, wikipedia