Swiss programmatic performance reach over AppNexus DSP
Founded in 2007
AppNexus is a global technology company whose cloud-based software platform enables and optimizes programmatic online advertising. AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns.
Citing the company’s website: “Building on top of the AppNexus open platform, our customers maximize yield, monetization and campaign effectiveness. As customers’ technology requirements change, we power their evolution and help them to scale, pivot, and grow.”
Sources: appnexus.com, wikipedia